ABOUT US

Behaviour Change is a not-for-profit social enterprise, founded in 2009. We create social and environmental change, with big ideas grounded in behavioural science. Since January 2022, we have partnered with climate action charity WRAP to tackle the resource use that feeds climate change.

    Who we work with

  1. We deliver consultancy projects for businesses seeking a positive impact

    We work with like-minded businesses on social and environmental issues where a behaviour change is required.  This ranges from facilitating workshops to developing full scale behaviour change intervention projects, from research and strategy to on-the-ground delivery.

  2. We help charities and government achieve their behavioural goals

    We develop interventions to help tackle some of society’s biggest problems, working with central and local government and charities large and small.

  3. We work with foundations to further the causes they support

    We work with funders to design, build and test innovative interventions to address social and environmental challenges in the UK and overseas.

Our approach

WE BELIEVE THAT BIG IDEAS REQUIRE A UNIQUE COMBINATION OF:

Deep Insight

Using innovative research methods to understand people’s everyday lives

Behavioural Science

A set of tools to help us develop interventions that make it easier or add pressure for people to act

Test & learn

Piloting low cost, high impact ideas and scaling those that change behaviour

What we do

We provide an end-to-end service that includes:

Designing in evaluation

Making sure data capture is central to intervention design, not an afterthought

Our unique process

Tried and tested through a decade of experience in delivering behaviour change

Creative ideas

Behaviour change as an art as well as a science

Our Team

Following a career as an advertising strategist and charity campaign director, David set up Behaviour Change in 2009. He is responsible for all our behaviour change strategies, taking the lead on insight work and idea generation as well as evaluation thinking and is personally involved in all our projects. He’s an experienced speaker, commentator and workshop facilitator. Since early 2022 he has also been part of WRAP’s Senior Leadership Team. Outside work he is a published author (of a children’s reading book), a keen theatre goer and is slowly making his way around the South West coastal path.

David Hall

Founder and Executive Director

Rob began his career in advertising, before joining The Climate Group with David in 2006 to launch a high profile three-year campaign to encourage everyday climate change action. Since co-founding Behaviour Change, he has led the delivery of more than 50 behaviour change interventions. Rob is responsible for business operations and management of the organisation, as well as overseeing output across all of our work and managing our network of collaborators. He’s gradually working his way up the belts in Shodokan Aikido (slow progress when you start at 40…)

Rob Moore

Co-founder and Operations Director

Polly spent the first 10 years of her career working for Tate & Lyle, initially for their sugars business in quality and environment roles and then at their head office in a series of internal and external communications roles. In 2014 she joined Wrigley (now Mars Wrigley) as Communications Manager where she led much of their external communications activities including the Wrigley Oral Healthcare Programme and their anti-litter activities. She joined Behaviour Change in 2021 and is responsible for managing and delivering all aspects of our projects. When she’s not keeping our projects in check she can be found running, decorating, baking or spending time with her kids exploring the great outdoors.

Polly Garland

Head of Projects

Kate joined Behaviour Change as Head of Strategy in January 2023. Prior to this, she was a senior strategist for creative agencies, specialising in behaviour change and social purpose campaigns. This has led her to work on a fascinating array of topics, from early childhood development to organ donation. Her favourite part of strategy is identifying the ‘aha’ insights that unlock solutions to important problems. Curiosity/nosiness about human behaviour led her to complete a postgraduate diploma in Psychology. She’s a four-time marathon finisher and enthusiastic home cook.

Kate Brennan-Rhodes

Head of Strategy

Following her degree in Psychology, Honica began her career in advertising where she specialised in printed media campaigns. In 2021, Honica decided to return to university and has recently graduated with an MSc in Consumer Psychology - which she completed alongside her role at Behaviour Change. Since joining the team, Honica has been involved in gathering and interpreting evidence for multiple projects and applying behavioural theory to intervention design. In her free time, Honica enjoys dining out, keeping fit, and cooking delicious plant based meals.

Honica Sharma

Behavioural Intervention Designer

In the two years following her degree in Psychology, Tasha worked in SEO before returning to her academic roots and completing an MSc in Health Psychology. Alongside studying, she worked as a COVID-19 vaccinator for the NHS, administering vaccines to residents of London. Before joining Behaviour Change in June, Tasha worked as a Cancer Data Analyst for NHS Digital, analysing behaviour change campaigns aiming to increase the percentage of cancers diagnosed early. Her role on the Behaviour Change team involves gathering insights and research as well as contributing to the design of behavioural interventions. Outside work, Tasha enjoys keeping active and exploring new areas of London.

Tasha Richardson

Behavioural Intervention Designer

Aimée joined Behaviour Change as Project Assistant in May 2023. Alongside her role here, she is studying part-time for an MA in Human Rights, Culture and Social Justice. With a keen interest in transnational and climate justice, Aimée is dedicated to addressing global challenges through an intersectional lens. Aimée's dedication to human rights and environmental activism led her to volunteer with organisations like Student Action for Refugees, Airwars and Greenpeace to raise awareness about pressing issues and advocate for policies that prioritise sustainability. She is an avid cyclist, guitarist and lover of food.

Aimée Johnson

Project Assistant

Duncan Mills

Associate Creative Director

Helen Weavers

Research Associate

Peter Harrison

Research Associate

Lynette Nabbosa

Strategy Associate

Linda Bacon

Strategy Associate

Our Board

Catherine David

Director Behaviour Change and Business Programmes, WRAP & Board Chair

Giles Bristow

Interim CEO, Ashden

Harriet Lamb

CEO, WRAP

Sue Corbett

WRAP Trustee

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