ABOUT US

Behaviour Change is a not-for-profit social enterprise, founded in 2009. We create social and environmental change, with big ideas grounded in behavioural science.

Who we work with

We deliver consultancy projects for businesses seeking a positive impact

We work with like-minded businesses on social and environmental issues where a behaviour change is required. This ranges from facilitating workshops to developing full scale behaviour change intervention projects, from research and strategy to on-the-ground delivery.

We help charities and government achieve their behavioural goals

We develop interventions to help tackle some of society’s biggest problems, working with central and local government and charities large and small.

We work with foundations to further the causes they support

We work with funders to design, build and test innovative interventions to address social and environmental challenges in the UK and overseas.

Our approach

WE BELIEVE THAT BIG IDEAS REQUIRE A UNIQUE COMBINATION OF:

Deep Insight

Using innovative research methods to understand people’s everyday lives

Behavioural Science

A set of tools to help us develop interventions that make it easier for people to act

Test & learn

Piloting low cost, high impact ideas and scaling those that change behaviour

What we do

We provide an end-to-end service that includes:

Designing in evaluation

Making sure data capture is central to intervention design, not an afterthought

Our unique process

Tried and tested through a decade of experience in delivering behaviour change

Creative ideas

Behaviour change as an art as well as a science

Our Team

During a thirteen-year career in advertising, David created a series of step-changing campaigns; his multi award-winning strategy for Skoda helped transform perceptions of a car that had long been the butt of jokes. In 2006, David became International Campaign Director at The Climate Group, working with the likes of M&S, O2 and Tesco to develop their consumer engagement strategies on sustainability. Since setting up Behaviour Change he has gained a reputation as a leading strategic thinker and researcher on tackling challenging behaviours.

David Hall

Founder and Executive Director

Rob began his career in advertising, spending five years at the No.1 agency managing campaigns for brand and government clients. In 2006 he joined David at The Climate Group to launch and manage the high profile ‘Together’ campaign, a three-year effort to encourage everyday climate change action that saved over 1million tonnes of CO2.
Since co-founding Behaviour Change, Rob has led the delivery of more than 50 behaviour change interventions. He is responsible for organisational governance and project direction, overseeing output across all of our work and managing our network of collaborators.

Rob Moore

Co-founder and Director

Polly spent the first 13 years of her career working for Tate & Lyle, initially for their sugars business in quality and environment roles and then at their head office in a series of internal and external communications roles. In 2014 she joined Wrigley (now Mars Wrigley) as Communications Manager where she led much of their external communications activities including the Wrigley Oral Healthcare Programme and their anti-litter activities. She joined Behaviour Change in 2021 and is responsible for managing and delivering all aspects of our projects.

Polly Garland

Project Manager

Early in her career, Isabel set up a business as a freelance events, portrait, and theatre photographer. Alongside that, she joined Waterstones Piccadilly as a bookseller, where she specialised in adult and children's fiction, before spending six months as an intern at The Indigo Press. Since joining the team in September 2019, Isabel has worked with WRAP, ReLondon, NLWA, Mars Wrigley, RSPB and others to design behavioural interventions. She gathers and interprets evidence in the early stages of many of our projects and plays a key role in intervention creation and delivery.

Isabel Romilly

Behavioural Intervention Designer

Helen Weavers

Associate Director - Research

Duncan Mills

Associate Director - Creative

Linda Bacon

Associate - Behavioural Science

Our Advisory board

Giles Bristow

Director of Programmes, Ashden Trust

Ellie Robinson

Assistant Director of External Affairs, National Trust

Mark Elwood

Executive Creative Director, Leo Burnett

Rebekah Phillips

Sustainability policy expert and Green Alliance Associate

Jim Cockin

Head of Internal Communications, BSkyB

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