ABOUT US

Behaviour Change is a not-for-profit social enterprise, founded in 2009. We tackle major social and environmental challenges by developing ideas that help people do the right thing.

We operate in 3 main ways

Delivering consultancy projects for businesses seeking a positive impact

We work with like-minded businesses on social and environmental issues where a behaviour change is required. This ranges from facilitating workshops to developing full scale projects from strategy to on the ground execution.

Helping charities and government achieve their behavioural goals

We develop interventions to help tackle some of society’s biggest problems, working with central and local government and charities large and small.

Working with foundations to further the causes they support

We work with funders to design, build and test innovative interventions to address social and environmental challenges in the UK and overseas.

Our approach

WE BELIEVE THAT GREAT IDEAS GROW FROM A COMBINATION OF:

Deep Insight

Using innovative research methods to understand people’s everyday lives

Behavioural Science

A set of tools to help us develop interventions that make it easier for people to act

Test & learn

Piloting low cost, high impact, creative ideas, built with scalability in mind

We are unique as an organisation in delivering these three things together. It drives the three-stage process we use on all projects:
- Insight -
- Intervention -
- Implementation -

HOW WE GET TO A BETTER ANSWER QUICKER:

Workshops

Getting everyone involved to actively contribute to idea generation

See workshops

Coalition building

Can we bring together all those who stand to gain?

Designing in evaluation

Making sure data capture is central to our process from the start, not an afterthought

Our Team

During a thirteen-year career in advertising, David created a series of step-changing campaigns; his multi award-winning strategy for Skoda helped transform perceptions of a car that had long been the butt of jokes. In 2006, David became International Campaign Director at The Climate Group, working with the likes of M&S, O2 and Tesco to develop their consumer engagement strategies on sustainability. Since setting up Behaviour Change he has gained a reputation as a leading strategic thinker and researcher on tackling challenging behaviours.

David Hall

Founder and Executive Director

Rob began his career in advertising, spending five years at the No.1 agency managing campaigns for retail and government clients. In 2006 he joined David at The Climate Group to launch and manage the high profile ‘Together’ campaign, a three-year effort to encourage everyday climate change action that saved over 1million tonnes of CO2.
Since founding Behaviour Change, Rob has looked after the project direction of all research, strategy and creative projects across our mission-driven and consultancy work, as well as overseeing operations and finance.

Rob Moore

Co-founder and Director

Izzy leads the project management across our portfolio of work. Since joining the team she has worked closely with a range of partners including WRAP, British Cycling and Dogs Trust. Alongside her work here, Izzy is currently completing an MSc in behaviour change at University College London, where she previously studied human sciences. Before joining Behaviour Change she completed PwC's 2-year graduate management consultant scheme.

Izzy Brennan

Senior Project Manager

After graduating from Oxford in 2017, Isabel continued her freelance career as an events, portrait, and theatre photographer, alongside joining Waterstones Piccadilly as a bookseller, where she specialised in adult and children's fiction. She spent six months as an intern at The Indigo Press, a globally minded independent publisher, before taking the step into the for-good world. Isabel joined the Behaviour Change team in September 2019.

Isabel Romilly

Junior Project Manager

Helen Weavers

Associate Director - Research

Duncan Mills

Associate Director - Creative

Linda Bacon

Associate - Behavioural Science

Our Advisory board

Giles Bristow

Director of Programmes, Ashden Trust

Rebekah Phillips

Sustainability policy expert and Green Alliance Associate

Mark Elwood

Executive Creative Director, MullenLowe London

Jim Cockin

Head of Internal Communications, BSkyB

Ellie Robinson

Assistant Director of External Affairs, National Trust

Get in contact