ABOUT US

Behaviour Change is a not-for-profit social enterprise, founded in 2009. We create social and environmental change, with big ideas grounded in behavioural science.

Who we work with

We deliver consultancy projects for businesses seeking a positive impact

We work with like-minded businesses on social and environmental issues where a behaviour change is required. This ranges from facilitating workshops to developing full scale behaviour change intervention projects, from research and strategy to on-the-ground delivery.

We help charities and government achieve their behavioural goals

We develop interventions to help tackle some of society’s biggest problems, working with central and local government and charities large and small.

We work with foundations to further the causes they support

We work with funders to design, build and test innovative interventions to address social and environmental challenges in the UK and overseas.

Our approach

WE BELIEVE THAT BIG IDEAS REQUIRE A UNIQUE COMBINATION OF:

Deep Insight

Using innovative research methods to understand people’s everyday lives

Behavioural Science

A set of tools to help us develop interventions that make it easier for people to act

Test & learn

Piloting low cost, high impact ideas and scaling those that change behaviour

What we do

We provide an end-to-end service that includes:

Designing in evaluation

Making sure data capture is central to intervention design, not an afterthought

Our unique process

Tried and tested through a decade of experience in delivering behaviour change

Creative ideas

Behaviour change as an art as well as a science

Our Team

Following a career as an advertising strategist and charity campaign director, David set up Behaviour Change in 2009. He is responsible for all our behaviour change strategies, taking the lead on insight work and idea generation as well as evaluation thinking and is personally involved in all our projects. He’s an experienced speaker, commentator and workshop facilitator. Since early 2022 he has also been part of WRAP’s Senior Leadership Team. Outside work he is a published author (of a children’s reading book), a keen theatre goer and is gradually making his way around the South West coastal path.

David Hall

Founder and Executive Director

Rob began his career in advertising, spending five years at the No.1 agency managing campaigns for brand and government clients. In 2006 he joined The Climate Group with David to launch and manage the high profile ‘Together’ campaign, a three-year effort to encourage everyday climate change action that saved over 1.5million tonnes of CO2.
Since co-founding Behaviour Change, Rob has led the delivery of more than 50 behaviour change interventions. He is responsible for organisational governance and project direction, overseeing output across all of our work and managing our network of collaborators.

Rob Moore

Co-founder and Operations Director

Polly spent the first 13 years of her career working for Tate & Lyle, initially for their sugars business in quality and environment roles and then at their head office in a series of internal and external communications roles. In 2014 she joined Wrigley (now Mars Wrigley) as Communications Manager where she led much of their external communications activities including the Wrigley Oral Healthcare Programme and their anti-litter activities. She joined Behaviour Change in 2021 and is responsible for managing and delivering all aspects of our projects.

Polly Garland

Project Manager

After finishing her degree in Psychology, Honica spent a year working in advertising as a Media Executive. She worked across a large portfolio of clients specialising in printed media campaigns. In January 2021, Honica returned to university to take on an MSc in Consumer Psychology which she has been completing alongside her role at Behaviour Change. Since joining the team, Honica has been aiding the evidence and research stage of multiple projects and helping to design behavioural interventions.

Honica Sharma

Behavioural Intervention Designer

Helen Weavers

Research Associate

Lynette Nabbosa

Strategy Associate

Linda Bacon

Strategy Associate

Duncan Mills

Associate Creative Director

Our Board

Catherine David

Director Collaboration and Change, WRAP & Board Chair

Marcus Gover

CEO, WRAP

Giles Bristow

Director of Programmes, Ashden

Robert Longley-Cook

WRAP Trustee

Sue Corbett

WRAP Trustee

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