ABOUT US

Behaviour Change is a not-for-profit social enterprise, founded in 2009. We tackle major social and environmental challenges by developing ideas that help people do the right thing.

We operate in 3 main ways

Delivering consultancy projects for businesses seeking a positive impact

We work with like-minded businesses on social and environmental issues where a behaviour change is required. This ranges from facilitating workshops to developing full scale projects from strategy to on the ground execution.

Helping charities and government achieve their behavioural goals

We develop interventions to help tackle some of society’s biggest problems, working with central and local government and charities large and small.

Working with foundations to further the causes they support

We work with funders to design, build and test innovative interventions to address social and environmental challenges in the UK and overseas.

Our approach

WE BELIEVE THAT GREAT IDEAS GROW FROM A COMBINATION OF:

Deep Insight

Using innovative research methods to understand people’s everyday lives

Behavioural Science

A set of tools to help us develop interventions that make it easier for people to act

Test & learn

Piloting low cost, high impact, creative ideas, built with scalability in mind

We are unique as an organisation in delivering these three things together. It drives the three-stage process we use on all projects:
- Insight -
- Intervention -
- Implementation -

HOW WE GET TO A BETTER ANSWER QUICKER:

Workshops

Getting everyone involved to actively contribute to idea generation

See workshops

Coalition building

Can we bring together all those who stand to gain?

Designing in evaluation

Making sure data capture is central to our process from the start, not an afterthought

Our Team

During a thirteen-year career in advertising, David created a series of step-changing campaigns; his multi award-winning strategy for Skoda helped transform perceptions of a car that had long been the butt of jokes. In 2006, David became International Campaign Director at The Climate Group, working with the likes of M&S, O2 and Tesco to develop their consumer engagement strategies on sustainability. Since setting up Behaviour Change he has gained a reputation as a leading strategic thinker and researcher on tackling challenging behaviours.

David Hall

Founder and Executive Director

Rob began his career in advertising, spending six years at the No.1 agency managing campaigns for clients including Sainsbury’s, The Economist and DfT’s Road Safety. In 2006 he joined David at The Climate Group to launch and manage the high profile ‘Together’ campaign and three years later co-founded Behaviour Change.
Rob looks after the project direction of all research, strategy and creative projects across our mission-driven and consultancy work, as well as overseeing operations and finance.

Rob Moore

Co-founder and Director

Izzy joined the team in February 2018 to lead project management across our portfolio of work. After graduating with a first in Human Sciences from University College London, Izzy completed PwC’s graduate management consultant scheme. Her two years with the company developed both her project management skills and understanding of behaviour change in action, as she worked primarily on behaviour change and process improvement programmes in the public sector, from diagnostic through to mobilisation and execution.

Izzy Brennan

Project Manager

Duncan Mills

Associate Director - Creative

Helen Weavers

Associate Director - Research

Our behavioural science panel

Jack McGuire

Msc, Social Cognition, UCL

Linda Bacon

Msc, Behavioural Science, LSE

Rhys Campbell

EMsc, Behavioural Science, LSE

Our Advisory board

Giles Bristow

Director of Programmes, Ashden Trust

Mark Elwood

Executive Creative Director, MullenLowe London

Rebekah Phillips

Sustainability policy expert and Green Alliance Associate

Jim Cockin

Head of Internal Communications, BSkyB

Ellie Robinson

Assistant Director of External Affairs, National Trust

Get in contact