Blog

Lessons from a very small island — Part 1

Paradise runs on diesel

02/11/26

The man with the wrong scales

A Deep Dive into Irrationality

28/10/26

Ideas are not a strategy

Big ideas grab attention, but strategy turns them into lasting change

13/10/26

I took my ring off. Here’s what happened next

When helpful feedback becomes constant, it can start replacing our judgement

01/10/26

How hard can it be to get kids to brush their teeth?

Why knowing isn’t doing, and what children’s toothbrushing can teach us about changing behaviour

24/09/26

France’s sustainable je ne sais quoi

Exploring what France can teach us about making sustainable behaviours simpler

21/08/26

Friction isn’t necessarily the enemy

Not all friction is bad; the right friction can prevent mistakes and support better behaviours.

06/08/26

Is there more than one way to load a dishwasher?

What a dishwasher, teenagers and behaviour change taught me about adapting this year.

27/07/26

Making recycling work for underserved communities

Honica shares learnings about how we design recycling that works for everyone

03/06/26

From intention to action: we’ve known the problem for years. So why hasn’t it been solved?

Find out what David will be discussing at Reset Connect

15/05/26

When is littering not littering?

The 5 types of littering behaviours

08/05/26

See it. Say it. Sorted…Wait, what was that number again?

David explores the importance of making target behaviours memorable

02/04/26