Behavioural science

The psychology of switching energy suppliers: what holds us back?
With the rise of the Energy Price Cap, Polly looks at the psychology behind switching energy suppliers
06/03/25
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Exploring Behavioural Justice
Honica explores the concept of behavioural justice in the next blog in our Inclusive Approaches series.
26/02/25
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These jeans were made for wearing
Tasha reflects on the behavioural biases she experienced on the journey to getting her jeans fixed
24/01/25
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The Final Countdown?
Following a close encounter with a Lime Bike, David reflects on road crossing behaviour
13/09/24
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Now is the summer of our discount tents
In the midst of festival season, David observes the impact of low-cost tents
21/08/24
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Nudging a running injury away
Polly tries out some behaviour change tactics to help her recover from a running injury
25/07/24
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The tortured norms department
Our Head of Strategy, Kate, reflects on why social norms are always used to their full capacity
30/04/24
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Let's refill like it's 1993
David shares what we can learn about circularity from his travelling around Africa in '93
10/04/24
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Enough of ‘Enough is enough’
Kate shares why women deserve better messaging than 'enough is enough'
08/03/24
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Traitor or Faithful? The Behavioural Biases in Banishment
For the season finale of Traitors UK, Tasha looks at the behavioural science that underpins the show
26/01/24
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O Christmas Tree
Aimée highlights the social norm dilemma found in Christmas tree disposal behaviours
11/01/24
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Return to the bike: a journey in behavioural science
Aimée shares what behavioural science tools she uses to commit to her cycling goals
08/01/24
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