Blog

From the Police to Behaviour Change

Anaïs reflects on the importance of considering habits when tackling behaviour change

16/10/25

What my bangles taught me about changing behaviour

Honica reflects on the behavioural learnings from wearing her wedding bangles for 40 days

09/07/25

Got the hang of your recycling? Think again.

With big changes coming to recycling, Rob lays down what's needed for them to succeed

01/07/25

The million pound jacket potato

The behavioural science behind why so many people are willing to pay over £10 for a jacket potato

22/04/25

The psychology of switching energy suppliers: what holds us back?

With the rise of the Energy Price Cap, Polly looks at the psychology behind switching energy suppliers

06/03/25

Exploring Behavioural Justice

Honica explores the concept of behavioural justice in the next blog in our Inclusive Approaches series.

26/02/25

These jeans were made for wearing

Tasha reflects on the behavioural biases she experienced on the journey to getting her jeans fixed

24/01/25

The Final Countdown?

Following a close encounter with a Lime Bike, David reflects on road crossing behaviour

13/09/24

Now is the summer of our discount tents

In the midst of festival season, David observes the impact of low-cost tents

21/08/24

Nudging a running injury away

Polly tries out some behaviour change tactics to help her recover from a running injury

25/07/24

The tortured norms department

Our Head of Strategy, Kate, reflects on why social norms are always used to their full capacity

30/04/24

Let's refill like it's 1993

David shares what we can learn about circularity from his travelling around Africa in '93

10/04/24

Subscribe to our newsletter

Stay up to date