Blog

What my bangles taught me about changing behaviour

Honica reflects on the behavioural learnings from wearing her wedding bangles for 40 days

09/07/25

Disposing of disposable vapes: what could happen next?

Tasha explores 3 potential unintended consequences following the UK ban on disposable vapes

06/06/25

What AI and climate change have in common

The unsettling parallels between AI and climate change (and how to stop history repeating itself)

23/04/25

The million pound jacket potato

The behavioural science behind why so many people are willing to pay over £10 for a jacket potato

22/04/25

Houmous for breakfast?

How small, inconvenient changes in sustainability are subtly shaping new norms

21/03/25

The psychology of switching energy suppliers: what holds us back?

With the rise of the Energy Price Cap, Polly looks at the psychology behind switching energy suppliers

06/03/25

Exploring Behavioural Justice

Honica explores the concept of behavioural justice in the next blog in our Inclusive Approaches series.

26/02/25

Developing Inclusive Approaches

IA Blog Series: Lynette Nabbosa shares the story of our collaboration to form Inclusive Approaches

30/10/24

The Final Countdown?

Following a close encounter with a Lime Bike, David reflects on road crossing behaviour

13/09/24

Now is the summer of our discount tents

In the midst of festival season, David observes the impact of low-cost tents

21/08/24

Nudging a running injury away

Polly tries out some behaviour change tactics to help her recover from a running injury

25/07/24

Enough of ‘Enough is enough’

Kate shares why women deserve better messaging than 'enough is enough'

08/03/24

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